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Partners
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Partners
Time to read: 2 min
Andy Roddick lends insight to fans as new Betway ambassador
August 10, 2023
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Football
Time to read: 2 min
Liverpool and Google Pixel partner to tap into the world of AI
August 9, 2023
BREAKING
Fan Engagement
Time to read: 3 min
Preston and EPIC renew charitable Man of the Match award
August 9, 2023
BREAKING
Football
Time to read: 2 min
Shay Given between the sticks as CopyBet brand ambassador
August 3, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Sorare fiat currency Mangopay partnership hailed as 'major milestone'
August 1, 2023
BREAKING
Football
Time to read: 2 min
Spreadex becomes Blackburn Rovers UK betting partner
July 31, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Red Bull Racing and Bybit collaborate on NFTs for enhanced fan experiences
July 25, 2023
BREAKING
Football
Time to read: 2 min
RSC Anderlecht renews Lotto Park naming rights deal with Nationale Loterij
July 24, 2023
32:45
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Features & Analysis
Time to read: 3 min
2023 Women's World Cup sells out sponsorship packages
July 21, 2023
BREAKING
Europe
Time to read: 2 min
Nye expekt becomes betting partner of Danish 3F Superliga
July 21, 2023
The esports report image.
BREAKING
Esports
Time to read: 3 min
The esports report - Genoa CFC debuts new FIFAe jersey
July 20, 2023
BREAKING
Football
Time to read: 2 min
US Soccer agrees to extend Visa partnership ahead of Women’s World Cup
July 19, 2023
BREAKING
Football
Time to read: 3 min
Leeds United confirms takeover by 49ers Enterprises
July 19, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea to educate youth on finance as part of US summer tour
July 19, 2023
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
Utilita upgrades Luton Town partnership with front-of-shirt deal  
July 18, 2023
The esports report image.
BREAKING
Esports
Time to read: 3 min
The esports report - Court rules against FTC’s Microsoft Activision Blizzard injunction
July 13, 2023
AC Milan badge on jersey.
BREAKING
Europe
Time to read: 3 min
AC Milan extends BMW partnership to focus on sustainability
July 12, 2023
BREAKING
Fan Engagement
Time to read: 2 min
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
July 10, 2023
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Latest News
Time to read: 2 min
NFL and Genius Sports extend sports betting data deal until 2028
July 6, 2023
BREAKING
Football
Time to read: 2 min
La Liga signs "revolutionary" five-year deal with EA
July 6, 2023
BREAKING
Football
Time to read: 2 min
Blackpool FC names LeoVegas as new front-of-shirt sponsor
July 6, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
July 5, 2023
West Ham crest on a kit.
BREAKING
Fan Engagement
Time to read: 2 min
West Ham signs with eToro to grow women's football in the UK
July 5, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026