FIFA continues to build strong regional partner-base for 2026 World Cup
The 2026 World Cup is still two years away but FIFA is striving to build up a sponsor portfolio of big name brands ahead...
Google’s historic sponsorship sets new chess standards
The International Chess Federation (FIDE) and Singapore Chess Federation (SCF) have named Google as the title sponsor of its World Championship in Singapore.Under the...
Tottenham Hotspur transforms its digital payments with Ant International
Tottenham Hotspur has struck a three-year strategic partnership with digital payment and financial service provider Ant International to provide a range of digital options...
AS Monaco and Ebury to “transcend borders” in new partnership
Ligue 1 side AS Monaco has partnered with financial technology company Ebury to help grow the club’s global operations. Ebury will provide AS Monaco with...
New betting sponsorship deals announced in UK and Irish racing
Two prominent UK and Irish bookmakers have bolstered their standing in horse racing scenes via freshly signed sponsorship deals.In Ireland, the country’s largest independent...
MEO Arena’s Super Stage to Host Star-Studded Lineup as SBC Debuts...
SBC is gearing up for a show-stopping Super Stage debut at the impressive MEO Arena, one of Europe’s largest indoor sports venues. SBC Summit...
Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...