Bayes Esports eyes up expansion with Genius Sports deal
Bayes Esports, a supplier of official esports live data, services and products, has partnered with Genius Sports as it looks to expand globally.As part...
Manchester United extends Konami deal with eFootball rewards
Manchester United has renewed its partnership with Konami, its official video game partner since 2019.The extended agreement continues the collaboration that began in 2019,...
WNBA and Delta Air Lines agree to new multi-year partnership
The Women’s National Basketball Association (WNBA) and Delta Air Lines have inked a new multi-year partnership, making Delta the Official Airline Partner of the...
RB Leipzig taps Merkur Group for German collaboration
Bundesliga side RB Leipzig has named gaming company Merkur Group as its official partner.For the first two years, the company will be prominently featured...
AS Monaco bolsters MENA relationship with Linebet deal
AS Monaco has named Linebet, an international sports betting site, as its betting partner for the Sub-Saharan Africa and MENA (Middle East and North...
UEFA names bet365 as ‘first-ever’ Champions League betting sponsor
UEFA has announced bet365 as the first sports betting brand to sponsor the UEFA Champions League (UCL) until the end of the 2026/27 season. As...
Australian Government injects investment into Pacific football
The Australian Government has renewed its partnership with Football Australia to support the development of elite football throughout the Pacific.A key aspect of the...
Chelsea names Fever its latest partner for 2024/25 campaign
As the 2024/25 season gets underway, Chelsea FC has added a new commercial partner to its roster, signing a deal with Fever.The arrangement names...
Bank of America joins FIFA’s partner roster for 2026 World Cup
FIFA has signed off on a major commercial partnership ahead of the 2026 World Cup, making Bank of America the official bank sponsor of...
US Open and Emirates celebrate 13 years of partnership in latest...
Emirates has agreed a new long-term partnership extension to continue as a primary sponsor of the tennis US Open.As part of the extension, longtime...