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Europe
Time to read: 2 min
Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
May 5, 2023
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Latest News
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Gallagher to help ‘revolutionise the women’s international rugby landscape’
May 4, 2023
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Asia
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Taiwan football ‘modernises’ its domestic leagues with Genius Sports
May 4, 2023
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Europe
Time to read: 2 min
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
May 4, 2023
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Europe
Time to read: 2 min
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
May 4, 2023
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Boxing
Time to read: 2 min
IBA’s disputed deal with Russia’s Gazprom ends but door remains open
May 2, 2023
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Europe
Time to read: 2 min
Saracens puts fan and team travel at the forefront in extended partnership
April 28, 2023
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Integrity
Time to read: 2 min
MLB and US Integrity renew partnership after "successful first season"
April 26, 2023
BREAKING
Football
Time to read: 2 min
Nashville SC pens four-year extension with Renasant Bank
April 26, 2023
BREAKING
Integrity
Time to read: 2 min
Sportradar selected to monitor betting integrity of World Aquatics events
April 25, 2023
BREAKING
Europe
Time to read: 2 min
Volleyball Nations League looks forward to Stake.com ‘lighting up the courts’
April 24, 2023
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Latest News
Time to read: 1 min
FeedConstruct selected as principal partner of BRAVE CF MMA
April 24, 2023
USL - Shutterstock
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Fan Engagement
Time to read: 2 min
AT&T secures US Soccer deal extension ahead of packed football schedule
April 24, 2023
NHL
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Fan Engagement
Time to read: 2 min
Low6 lands two-year production deal for NHL-branded games 
April 20, 2023
BREAKING
Asia
Time to read: 2 min
Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal
April 20, 2023
BREAKING
Horse Racing
Time to read: 2 min
Tipico passes the NASCAR finish line with Front Row Motorsports deal
April 19, 2023
Betano
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Football
Time to read: 2 min
Betano nets Brazilian Série B naming rights deal
April 18, 2023
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Latest News
Time to read: 2 min
LeBron James' UNINTERRUPTED partners with Tapcart to go direct-to-consumer
April 18, 2023
Cricket player hitting ball
BREAKING
Asia
Time to read: 2 min
ICC votes in favour of gambling kit sponsorships 
April 17, 2023
BREAKING
Football
Time to read: 2 min
Man City's Gündoğan 'hugely excited' to be involved in OKX metaverse
April 17, 2023
BREAKING
Football
Time to read: 2 min
‘The beginning of a promising future’ as Santos FC names Blaze main sponsor
April 17, 2023
BREAKING
Comment
Time to read: 3 min
SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
April 17, 2023
BREAKING
Latest News
Time to read: 2 min
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
April 14, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026