William Hill adds Qipco Guineas Festival to racing roster
William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas...
‘This will protect the pyramid overall’ – Football Governance Bill passes...
The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on...
Juventus to significantly enhance commercial opportunities with Two Circles
Juventus have signed a five-year commercial partnership with sports marketing agency Two Circles to significantly ramp up commercial and sponsorship opportunities. The record-winning Serie A...
Michael Johnson’s track league partners with industry leaders
The fan-focused track league, spearheaded by four-time US Olympic Champion Michael Johnson, has partnered with Doubleday & Cartwright (D&C), Two Circles and SRK Strategies...
MLB takes sustainability to ‘new heights’ with WM partnership
Major League Baseball (MLB) has partnered with WM, a leading environmental services provider, with the latter becoming the league’s official sustainability partner.The agreement marks...
Manchester City dives deeper into Web3 with Quidd partnership
Manchester City has signed a multi-year partnership with digital collectible platform Quidd to produce digital cards for fans to be able to swap, collect...
Serie A selects Minute Media for NA expansion
Serie A Calcio has named Minute Media as its official content partner to increase digital engagement in North America.The agreement aims to leverage Minute...
Rugby Australia partners with Cadbury to grow women’s Rugby
Rugby Australia has named Cadbury the principal partner of the Wallaroos for the next six years, including for Australia's home Rugby World Cup in...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...