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Latest News
Time to read: 2 min
NHL marks BioSteel’s first move in a league with hydration partnership
July 13, 2022
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Europe
Time to read: 2 min
Polish football 'significantly expands’ Opta Data use with Stats Perform
July 13, 2022
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Europe
Time to read: 2 min
Marseille continues ‘awareness and prevention’ venture with FDJ group
July 13, 2022
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Europe
Time to read: 2 min
Golf governing bodies pursue wider audience in TikTok partnership
July 13, 2022
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Fan Engagement
Time to read: 2 min
IMG enhances sports betting experience with PointsBet partnership
July 12, 2022
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Asia
Time to read: 2 min
Turkish basketball video content distributed with Sportradar
July 12, 2022
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Latest News
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MLB supports Distill Brands promotion in ‘creative’ partnership
July 11, 2022
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Europe
Time to read: 2 min
PSG shares social responsibility commitment in FDJ partnership
July 8, 2022
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Europe
Time to read: 2 min
Leeds expands ‘long-standing’ Astonish partnership to training wear
July 7, 2022
00:59
BREAKING
Europe
Time to read: 2 min
Coca-Cola ‘feels at home’ in SSC Napoli partnership
July 7, 2022
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Football
Time to read: 2 min
MLS and IMG Arena ‘create a new standard’ in football data partnership
July 7, 2022
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Europe
Time to read: 2 min
Luís Figo becomes brand ambassador for Digitain
July 7, 2022
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Basketball
Time to read: 1 min
Sacramento Kings brings ‘exciting experiences’ with Red Hawk Casino
July 6, 2022
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Asia
Time to read: 2 min
Man City partners with 8XBet in midst of betting sponsorship debate
July 6, 2022
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Football
Time to read: 2 min
QPR places CopyBet on back of shirts ahead of 2022/23 season
July 5, 2022
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Europe
Time to read: 2 min
OGC Nice signs VBET as three-season partner
July 5, 2022
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Latest News
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World Snooker Tour enhances ‘dedicated support’ from BetVictor
July 5, 2022
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Europe
Time to read: 2 min
City Football Group gains majority ownership of Palermo FC
July 4, 2022
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Horse Racing
Time to read: 2 min
Ayr Gold Cup enters second lap of Virgin Bet partnership
July 4, 2022
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Horse Racing
Time to read: 2 min
F1 reinforces TMG as ‘ultimate motorsport memorabilia destination’
July 4, 2022
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Asia
Time to read: 2 min
Spurs partners South Korean-based TUMI for pre-season tour
July 4, 2022
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Europe
Time to read: 3 min
Premier League reportedly to phase out front-of-shirt betting sponsors
July 4, 2022
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Football
Time to read: 2 min
Degiro boosts Spanish presence as Sevilla FC shirt sponsor
July 1, 2022
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026