Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
RFL ‘elevates’ women’s rugby with two new social channels
The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...
‘If you can’t walk the walk, avoid talking the talk’ –...
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...
EBC becomes FC Barcelona’s official FX partner to extend reach across...
FC Barcelona and EBC Financial Group (ECB) have struck a three-and-a-half year agreement for the latter to become the Spanish football club’s official foreign...
Ninth tier club eyes up Premier League after $4.5m bitcoin investment
Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the...
BOXXER appoints communication veteran to accelerate growth
BOXXER has appointed the former WWE and Formula E global communications leader, Dan Humphreys, to the newly-created role of Chief Communications Officer.In his new...
The esports report – EFL inks deal with EA SPORTS FC...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Florida Panthers sign Hard Rock Bet as debut sportsbook partner
The NHL’s Florida Panthers has signed a multi-year deal with Hard Rock Digital, specifically with the company's Hard Rock Bet sportsbook.This marks the first...
Fulham selects IMG to support sales of ‘world-class’ experiences
Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at...
EFL inks deal with EA SPORTS FC to bolster global appeal
The English Football League (EFL) has announced a multi-year partnership extension with EA SPORTS FC for a further five seasons through to the end...