Staylive expands partnership with WBD for premium cycling
Staylive, a Swedish streaming solutions company, has expanded its partnership with Warner Bros. Discovery Sports Europe (WBD) to enhance the next season of road...
SkyBet and BHF ‘take action’ with footballers in CPR initiative
SkyBet and the British Heart Foundation (BHF) have joined forces with several footballers who have been impacted by life-threatening heart conditions.The new campaign, ‘Every...
France national football team extends Nike partnership ahead of EURO 2024
Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension. The...
Feyenoord ‘shapes the future’ of football payments with Knaken
Feyenoord Rotterdam has partnered with Knaken, a crypto exchange, to become the first Dutch football club to enable season ticket renewals using cryptocurrency.The ability...
UFC bolsters Middle East presence via Anker partnership
The UFC and mobile charging brand Anker have formed a new partnership catered to its fans in the Middle East and Africa (MEA) region. As...
Odin.gg extends ties with PGL to enhance esports experiences
Esports tournament organiser PGL has agreed a multi-year deal that will see Odin.gg remain as the exclusive provider of data and integrity services for...
New York City FC eyes up sales ahead of 2027 stadium...
New York City FC has selected global premium experiences company Legends Global Sales to manage all sales efforts for suites and premium seating for...
BetMGM reportedly set for big UK boost via Tottenham Hotspur deal
BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...
WSL and Women’s Championship smash attendance records
Attendances for the Women's Super League (WSL) and Women’s Championship have surpassed one million during season 2023/24 as the popularity of women’s football in...
Sunderland inks lengthy retail partnership with Fanatics
Sunderland AFC merchandise will now be available on the US retail market platform Fanatics after the EFL Championship signed a new long-term partnership. Fanatics will...