Bank of Ireland renews provincial rugby team sponsorships
The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships.Connacht,...
DAZN’s Infinity League welcomes Bundesliga giants
DAZN has announced that German football clubs Borussia Dortmund and Bayern Munich have joined the Infinity League, an indoor football event launched by the...
The Lions Women’s Tour receives £3m Union grant boost
The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has...
Erling Haaland becomes investor of his favourite hair-tie company
Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart. The striker has become an investor...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...
UKA unveils private venture to alleviate financial woes
UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) have announced the creation of a new joint venture, Athletic Ventures.Athletic...
ZoneIn: From bridging gaps to partnering with champions
On the surface, success in sports comes from hard work, talent, dedication and consistent practice. However, as the industry continues to grow and more...
Sir Chris Hoy calls on for Team GB support in new...
One of Great Britain’s most decorated athletes, Sir Chris Hoy, features in a new NatWest ad campaign calling on the country for its support...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
RFL ‘elevates’ women’s rugby with two new social channels
The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...