Odin.gg extends ties with PGL to enhance esports experiences
Esports tournament organiser PGL has agreed a multi-year deal that will see Odin.gg remain as the exclusive provider of data and integrity services for...
New York City FC eyes up sales ahead of 2027 stadium...
New York City FC has selected global premium experiences company Legends Global Sales to manage all sales efforts for suites and premium seating for...
BetMGM reportedly set for big UK boost via Tottenham Hotspur deal
BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...
WSL and Women’s Championship smash attendance records
Attendances for the Women's Super League (WSL) and Women’s Championship have surpassed one million during season 2023/24 as the popularity of women’s football in...
Sunderland inks lengthy retail partnership with Fanatics
Sunderland AFC merchandise will now be available on the US retail market platform Fanatics after the EFL Championship signed a new long-term partnership. Fanatics will...
Liverpool FC & AXA commemorate their success in new five-year extension
Liverpool FC and its global trading partner AXA have agreed a new five-year extension citing the latter as a “vital part” of the Premier...
QPR to curate “unique content” with shirt sponsor CopyBet
Queens Park Rangers have confirmed CopyBet as the club’s official front-of-shirt sponsor for the next two seasons. The partnership with the betting operator will commence...
F1 Academy partners with American Express to ‘elevate’ women
F1 Academy has named American Express an official partner for the 2024 season, with a specific aim of backing women in the sport.Under the...
Manchester City launches second limited edition shirt with OKX
Manchester City and its official cryptocurrency partner OKX have collaborated once more on a special edition shirt. As part of the ‘Unseen City Shirts’ campaign,...
Conor McGregor becomes co-owner of BKFC
Conor McGregor has announced that he has become a co-owner of the combat sports promotion Bare Knuckle Fighting Championship (BKFC). On 27 April at BKFC...