Liverpool FC & AXA commemorate their success in new five-year extension
Liverpool FC and its global trading partner AXA have agreed a new five-year extension citing the latter as a “vital part” of the Premier...
QPR to curate “unique content” with shirt sponsor CopyBet
Queens Park Rangers have confirmed CopyBet as the club’s official front-of-shirt sponsor for the next two seasons. The partnership with the betting operator will commence...
F1 Academy partners with American Express to ‘elevate’ women
F1 Academy has named American Express an official partner for the 2024 season, with a specific aim of backing women in the sport.Under the...
Manchester City launches second limited edition shirt with OKX
Manchester City and its official cryptocurrency partner OKX have collaborated once more on a special edition shirt. As part of the ‘Unseen City Shirts’ campaign,...
Conor McGregor becomes co-owner of BKFC
Conor McGregor has announced that he has become a co-owner of the combat sports promotion Bare Knuckle Fighting Championship (BKFC). On 27 April at BKFC...
FIFA signs long-term energy deal with Saudi oil group Aramco
Saudi Arabian state-owned oil and gas company Aramco has signed a four-year global partnership deal with FIFA. Aramco becomes FIFA’s first “major worldwide partner exclusive...
UK Lords: Gambling White Paper does not do enough on sports...
The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever...
Manchester United focuses on memories for Cadbury anniversary
Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.The...
William Hill adds Qipco Guineas Festival to racing roster
William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas...
‘This will protect the pyramid overall’ – Football Governance Bill passes...
The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on...