Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...
Fanatics renews contract with the Cleveland Browns
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.Fanatics will...
Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community...
The NBA’s Toronto Raptors and the Ontario Lottery & Gaming Corporation (OLG) have come together to support six local community groups.The six organisations aim...
Arturo Vidal becomes official Novibet Global Brand Ambassador
Chilean footballer Arturo Vidal has become the global brand ambassador of European and LatAm gametech company Novibet. The 35-year-old central midfielder, who currently plays for...
F1 inks new media deal with Paramount+
Formula 1 has signed a new sponsorship deal with streaming platform Paramount+ that will create new entertainment opportunities for fans of the motorsport. As part...
Chelsea FC agrees seven-year partnership with Tempus Ex
Chelsea Football Club has entered into a seven-year partnership agreement with technology sports and entertainment firm Tempus Ex Machina to help develop new and...
Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins
The Stock Car Pro Series - a touring car auto racing series based in Brazil - has secured Parimatch as a sponsor.The two-year partnership...
The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
The Spring Cup at Newbury Racecourse has been sponsored by online gambling company, Betgoodwin.The newly named Betgoodwin Spring Cup Handicap Stakes will take place...
Arsenal to bring global fanbase ‘unrivalled’ virtual experiences with Jugo
Cloud-based virtual experience platform Jugo has signed a new deal with Arsenal Football Club to provide fans with an exclusive look into the Premier...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...