MLB agrees deal for SeatGeek to become its official ticketing partner
Major League Baseball (MLB) has agreed a new long-term partnership agreement with online ticket exchange SeatGeek to become the league’s official ticketing partner. SeatGeek takes...
Athletic Club unveils B2BinPay as new sleeve sponsor
Athletic Club has named B2BinPay an official sponsor of the club after the pair signed an agreement for the remainder of the current campaign...
Real Betis extends 52-year-old partnership with Cruzcampo
Real Betis Balompié has agreed to extend its business relationship with Spanish brewery Cruzcampo, making it the LaLiga side’s longest ever partnership. The extension will...
Alfa Romeo F1 Team Stake announces new sponsor in prep for...
The Alfa Romeo F1 Team Stake has announced a new sponsorship deal ahead of the 2023 Formula one season in reinsurance firm Corinthian Re. Along...
Marseille partners with Mojabet for ‘deep roots’ in African football
Olympique de Marseille (OM) has announced that Mojabet has become the club's official African betting partner for the next six years.The Ligue 1 club...
Seattle Kraken celebrates Indigenous culture with Muckleshoot Indian Tribe jersey deal
NHL team Seattle Kraken has announced a new jersey branding deal with the Muckleshoot Indian Tribe.The partnership will make Kraken the first team in...
Lawsuit set to continue in ongoing case against NBA Top Shot...
The blockchain company behind the National Basketball Association’s (NBA) NFT offering - NBA Top Shot - is set to proceed with a lawsuit claiming...
BBC continues ‘incredibly successful’ MMA relationship
Bellator MMA has extended its broadcast deal with the BBC which will see BBC iPlayer remain the exclusive home in the UK for all...
Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons. The partnerships see the...
Verstappen and Red Bull promote responsible drinking with Heineken
Formula One world champion Max Verstappen and his Oracle Red Bull Racing team are partnering with Heineken to promote the alcohol brand's message of...