Low6 lands two-year production deal for NHL-branded games
Sportsbook tech provider Low6 has been drafted as the official supplier of “highly innovative games” for the NHL. The agreement has also labelled Low6 as...
Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal
Sportradar has announced a new three-year partnership with Indian cricket team Delhi Capitals.The deal concludes that Sportradar is now the official technology partner of...
Tipico passes the NASCAR finish line with Front Row Motorsports deal
Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS)...
Betano nets Brazilian Série B naming rights deal
Série B of the Brazilian Championship will change its name to Série B Betano for the remainder of this year. The international bookmaker Betano secured...
LeBron James’ UNINTERRUPTED partners with Tapcart to go direct-to-consumer
UNINTERRUPTED, an athlete empowerment program founded by NBA legend LeBron James, has partnered with mobile commerce platform Tapcart to enhance its direct-to-consumer model. By leveraging...
ICC votes in favour of gambling kit sponsorships
Shirt sponsorship deals with gambling companies have been granted approval in a collective decision taken by the International Cricket Council (ICC). Although still implementing strict...
Man City’s Gündoğan ‘hugely excited’ to be involved in OKX metaverse
Manchester City captain Ilkay Gündoğan, will feature in the second instalment of cryptocurrency exchange OKX’s latest ‘OKX Collective’ metaverse titled ‘Make Your Play’. The Manchester...
‘The beginning of a promising future’ as Santos FC names Blaze...
Campeonato Brasileiro Série A side Santos FC has named online sportsbook Blaze as a main sponsor.The two-year deal will see the online sports betting...
SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
British Rowing has joined forces with outdoor change robe brand dryrobe in a year-long deal. As part of the partnership, dryrobe will supply custom dryrobe...