Betano nets Brazilian Série B naming rights deal
Série B of the Brazilian Championship will change its name to Série B Betano for the remainder of this year. The international bookmaker Betano secured...
LeBron James’ UNINTERRUPTED partners with Tapcart to go direct-to-consumer
UNINTERRUPTED, an athlete empowerment program founded by NBA legend LeBron James, has partnered with mobile commerce platform Tapcart to enhance its direct-to-consumer model. By leveraging...
ICC votes in favour of gambling kit sponsorships
Shirt sponsorship deals with gambling companies have been granted approval in a collective decision taken by the International Cricket Council (ICC). Although still implementing strict...
Man City’s Gündoğan ‘hugely excited’ to be involved in OKX metaverse
Manchester City captain Ilkay Gündoğan, will feature in the second instalment of cryptocurrency exchange OKX’s latest ‘OKX Collective’ metaverse titled ‘Make Your Play’. The Manchester...
‘The beginning of a promising future’ as Santos FC names Blaze...
Campeonato Brasileiro Série A side Santos FC has named online sportsbook Blaze as a main sponsor.The two-year deal will see the online sports betting...
SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
British Rowing has joined forces with outdoor change robe brand dryrobe in a year-long deal. As part of the partnership, dryrobe will supply custom dryrobe...
Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...
Fanatics renews contract with the Cleveland Browns
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.Fanatics will...
Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community...
The NBA’s Toronto Raptors and the Ontario Lottery & Gaming Corporation (OLG) have come together to support six local community groups.The six organisations aim...