Workday makes tennis sponsorship debut with Naomi Osaka deal
Japanese tennis star Naomi Osaka has expanded her already extensive sponsorship portfolio via an agreement with human resources firm Workday.The recent deal follows her...
Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
Norsk Tipping takes main sponsorship of Norwegian football
Norway’s state lottery operator Norsk Tipping has penned a deal to become the primary sponsor of the Norwegian national team and club tournaments until...
Shimano secures Tour de France sponsorship agreement
Tour de France organiser the Amaury Sport Organisation (ASO) has signed a sponsorship agreement with bicycle component manufacturer Shimano.The Japanese company replaces the tournament's...
Onside predicts resurgence for Irish sports sponsorship sector in 2021
Marketing and sponsorship agency Onside has published its annual report into the Irish sponsorship industry, highlighting key players and predicting growth for 2021.Findings from...
Inter Milan and LD Sports seal regional sponsorship deal
Serie A club Inter Milan has secured a regional sponsorship agreement with Chinese marketing, entertainment and sports content agency LD Sports.As a result of...
Naomi Osaka signs luxury brand sponsorship deal
Japanese tennis star Naomi Osaka has signed a sponsorship agreement with Swiss luxury watch brand Tag Heuer.Most recently, Osaka signed a ‘seven figure deal’...
The UFC’s middleweight king combines with Stake.com
UFC middleweight champion Israel Adesanya is set to become the new Brand Ambassador of crypto-betting site Stake.com.Following the multi-year deal, Adesanya will become the...
Ice hockey sponsors threaten contract cancellation if championship stays in Belarus
Sponsors of the 2021 Ice Hockey World Championship have threatened to pull out of the tournament if it is staged in Belarus and Latvia...
New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...