DraftKings furthers sports portfolio with three NBA additions
DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana...
Allianz confirms end of season Saracens termination
Allianz has announced that its sponsorship with Saracens Rugby Club will be terminated at the end of the season following the club’s salary cap...
Juventus signs decade long partnership with Allianz
Juventus has extended its partnership with Allianz in a 10 year deal worth just over £85 million (€103.1 million).According to a statement issued by...
NBA and PointsBet seals betting partnership
PointsBet has been announced as an authorised sports betting operator for The National Basketball Association (NBA), totalling the sport organisations betting provider total to 11.The...
Mahindra seals Washington Wizards and Capitals partnership
Monumental Sports & Entertainment (MSE) has announced a global partnership with vehicle manufacturer Mahindra, making the India-based company an official partner of NBA’s Washington...
The esports report – FIFA’s the word for Serie A and...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at Italy’s...
Thai Airways strengthens EFL partnership
The English Football League (EFL) has announced an extension with Thai Airways International (THAI) resulting in the airline claiming all of the EFL’s five...
FC Bayern recharges with VARTA AG sponsorship
Further strengthening its sponsorship portfolio, Bayern Munich has revealed VARTA AG will become an official partner of the reigning German champions.The three year deal also includes the battery...
YETI becomes Austin FC’s first kit partner
Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...
INEOS sponsorship steers Mercedes F1 into the future
The Mercedes-AMG Petronas Formula One Team has announced a new five year partnership with INEOS, making the manufacture a principal partner of the F1...