BMW i sparks Formula E extension
BMW’s electric branch, BMW i has extended its contract with ABB FIA Formula E, continuing its role as an official vehicle partner.In addition to...
Müller delighted with new British Athletics sponsorship
Dairy product giants Müller has announced an extension with British Athletics, continuing the duo’s partnership through to 2022.As part of the new deal, Müller...
XFL’s LA Wildcats scores MKF partnership
XFL team the Los Angeles Wildcats has partnered with sports gaming platform Monkey Knife Fight (MKF).As part of the agreement, MKF’s brand will be...
Betfred lands Fury/Wilder sponsorship
Betfred has been revealed as an official sponsor of the heavyweight clash between Deontay Wilder and Tyson Fury this Saturday.The showdown, billed as the...
Everton announces end of season SportPesa termination
Everton has announced that the club has terminated its partnership with gaming brand SportPesa, with the deal now being concluded at the end of...
Atletico Madrid reveals esports team ahead of eLaLiga launch
Atlético Madrid has unveiled its new esports team ahead of the side’s participation in the eLaLiga, the Spanish organisations official FIFA 20 Ultimate Team...
DraftKings furthers sports portfolio with three NBA additions
DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana...
Allianz confirms end of season Saracens termination
Allianz has announced that its sponsorship with Saracens Rugby Club will be terminated at the end of the season following the club’s salary cap...
Juventus signs decade long partnership with Allianz
Juventus has extended its partnership with Allianz in a 10 year deal worth just over £85 million (€103.1 million).According to a statement issued by...
NBA and PointsBet seals betting partnership
PointsBet has been announced as an authorised sports betting operator for The National Basketball Association (NBA), totalling the sport organisations betting provider total to 11.The...