FC Bayern ‘Strykes’ partnership to bolster fan engagement
Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.The deal will see...
FanDuel touches down as Colts’ official fantasy partner
The Indianapolis Colts of the National Football League (NFL) has announced an exclusive partnership which will see FanDuel become it’s “Official Fantasy Sports Partner.”The...
Budweiser crowns Sergio Ramos in latest partnership
Budweiser has announced a new partnership with World Cup winner and Spain captain Sergio Ramos as the beer brand prepares to launch a limited...
Raheem Sterling announced as the newest face of Gillette
Manchester City star and last season’s Premier League Young Player of the Year player Raheem Sterling has been confirmed as the new face of...
Juventus toasts three-year Budweiser partnership
Juventus, the champions of Serie A, has announced an official partnership between the club and Budweiser which will see the brand become Juve’s official...
Irish jockeys raise €5,000 for IJF through BETDAQ Rider Cup
Irish horse racing greats from past and present have continued to raise money for the Irish Injured Jockeys Fund and Cancer Trials Ireland after...
BT secures home nations lead partnership
BT has built on its professional relationship with the English FA by signing a partnership with all UK home nations in an attempt to...
Bolton announces Home Bargains shirt sponsorship
Bolton Wanderers Football Club has announced that Home Bargains has become the club’s official shirt sponsor for the remainder of the current season.The deal...
Bet365 to benefit from Betgenius streaming service
In a bid to boost its live streaming capabilities, Bet365 has penned a new agreement with Betgenius, which will see the operator integrate Betgenius’...
La Liga looks to boost fan engagement with Central American Pepsi...
Spanish football’s organising body, La Liga, has announced a sponsorship deal with drinks giant Pepsi which will see the soft drink become its official...