Juventus toasts three-year Budweiser partnership
Juventus, the champions of Serie A, has announced an official partnership between the club and Budweiser which will see the brand become Juve’s official...
Irish jockeys raise €5,000 for IJF through BETDAQ Rider Cup
Irish horse racing greats from past and present have continued to raise money for the Irish Injured Jockeys Fund and Cancer Trials Ireland after...
BT secures home nations lead partnership
BT has built on its professional relationship with the English FA by signing a partnership with all UK home nations in an attempt to...
Bolton announces Home Bargains shirt sponsorship
Bolton Wanderers Football Club has announced that Home Bargains has become the club’s official shirt sponsor for the remainder of the current season.The deal...
Bet365 to benefit from Betgenius streaming service
In a bid to boost its live streaming capabilities, Bet365 has penned a new agreement with Betgenius, which will see the operator integrate Betgenius’...
La Liga looks to boost fan engagement with Central American Pepsi...
Spanish football’s organising body, La Liga, has announced a sponsorship deal with drinks giant Pepsi which will see the soft drink become its official...
Bologna breaks into the Asian betting market
Bologna Football Club of the Italian Serie A has announced a new sponsorship deal with JBO which will see the firm become the club’s...
Toro Rosso awaits F1 approval ahead of name change
Formula One (F1) team Toro Rosso is in the process of seeking approval to change its name to AlphaTauri for the upcoming 2020 F1...
The NBA nets new partnership with William Hill
The National Basketball Association has added sports betting operator William Hill to its list of partners.As part of the deal, the operator will be granted...
DraftKings links with Pepsi to elevate NFL engagement
DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.The game enables fans...