Forbes: Cristiano Ronaldo highest-paid athlete for 2024 for 4th time
Forbes’ annual highest-paid athlete year list has revealed that football superstar Cristiano Ronaldo tops the list for 2024 after amassing record-breaking earnings for a...
Women’s Premiership League Cup included in VBet’s NIFL deal
VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup. The Malta-based bookmaker has partnered...
DFB names Klarna as official partner ahead of 2024 Euros
The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026.Under the agreement, Klarna will...
‘Football is the bridge’ – Rivalo on Colombia sports marketing keys...
When it comes to building up a brand image in Colombia, look no further than football as the ideal avenue. This was the sentiment...
Jude Bellingham set to star in Lucozade TV campaign
Jude Bellingham has signed as Lucozade’s newest athlete in a multi-year deal that will see the football star become the face of a new...
Tourists to drive billions in revenue at Paris 2024
The Paris 2024 Olympic Games are expected to generate a value of up to €11.5bn, according to the Centre for Sports Law and Economics...
Alpine F1 sings praises of BFR wearables in Hytro deal
BWT Alpine F1 Team has announced a ‘first of its kind’ partnership with leading Blood Flow Restriction (BFR) wearable Hytro.Under the agreement, Hytro will...
Inside Optimum Nutrition & McLaren’s ‘Drive to Thrive’ with McLaren F1
Optimum Nutrition has embedded itself in the culture of a myriad of sports. Starting within its roots inside gym halls, the nutrition brand has...
International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Microplus named title sponsor of UK Athletics Olympic trials
UK Athletics has announced data provider Microplus as the title sponsor for the upcoming UK Athletics Championships.Acting as the trials for the upcoming Olympic...