Tourists to drive billions in revenue at Paris 2024
The Paris 2024 Olympic Games are expected to generate a value of up to €11.5bn, according to the Centre for Sports Law and Economics...
Alpine F1 sings praises of BFR wearables in Hytro deal
BWT Alpine F1 Team has announced a ‘first of its kind’ partnership with leading Blood Flow Restriction (BFR) wearable Hytro.Under the agreement, Hytro will...
Inside Optimum Nutrition & McLaren’s ‘Drive to Thrive’ with McLaren F1
Optimum Nutrition has embedded itself in the culture of a myriad of sports. Starting within its roots inside gym halls, the nutrition brand has...
International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Microplus named title sponsor of UK Athletics Olympic trials
UK Athletics has announced data provider Microplus as the title sponsor for the upcoming UK Athletics Championships.Acting as the trials for the upcoming Olympic...
Betano continues LATAM expansion with AFA sponsorship
Betano has secured the title sponsorship of Argentina's Liga Profesional de Fútbol (LPF), which will now be renamed Torneo Betano.The agreement between the Argentine...
Betfair builds up Brazil profile with CR Vasco da Gama
CR Vasco da Gama has signed Betfair as its new front-of-shirt sponsor ahead of Brazil betting market launch later this year.The Campeonato Brasileiro Série...
PWHL ‘welcomes’ Scotiabank as first official banking partner
The Professional Women’s Hockey League (PWHL) has agreed a multi-year deal with Scotiabank ahead of the inaugural PWHL Playoffs.As part of the agreement, a...
Boxing fans raise questions over DAZN and WBC deal
DAZN has partnered with the sanctioning body World Boxing Council (WBC) to offer premium content, fights and events.As part of the multi-year deal, the...
Burnley FC inks new multi-year kit deal with Castore
Burnley FC has committed to a new multi-year kit deal with Castore commencing ahead of the start of the 2024/25 season. Castore will become the...