Meta debuts first Premier League sports apparel for avatars with LFC
Liverpool FC (LFC) has formed an agreement with Meta which allows fans to customise their own digital avatars in official club colours.
As LFC becomes...
Barça to wear Drake logo as ‘music and football comes together’
FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.
As...
UFC Fight Pass introduces ‘VR views of all the action’ with...
UFC Fight Pass will be delivering live and on-demand MMA events in VR via Meta’s Horizon Worlds - an immersive social experience app.
Available for...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.
As...
FIFA World launched with Roblox to create ‘truly inclusive and fun...
FIFA has announced a partnership with online game platform Roblox to offer free-to-play access to FIFA World.
A virtual environment that aims to ‘celebrate the...
UCI Track World Championships create ‘immersive stadium experience’ with Nokia
The 2022 TISSOT UCI Track World Championships are introducing an immersive stadium experience with 5G private wireless in a deal with Nokia.
The mobile company...
NNB introduces educational content with Sportsbet.io
The Novo Basquete Brasil (NNB), the national basketball league of Brazil, has agreed to a partnership with international sports betting brand, Sportsbet.io.
Under the terms...
NHL gaming engagement continues as BetMGM launches branded casino range
Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.
The product...
PointsBet and 1/ST Technology target wider US horse racing audience
Setting an objective to expand the reach and viewership of US horse racing, 1/ST Technology has entered into an agreement with betting operator PointsBet.
Specifically,...
IMG’s Sport 24 secures Cricket World Cup media rights in double...
Sport 24, a sports media travel channel operated by global sports and events management firm IMG, has gained broadcast rights to the Cricket World...