Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign
As a partner of the English Football League (EFL), Sky Bet has introduced its #StepUp campaign which will focus on the current play-offs.
The Flutter...
Hilton maintains golf presence with DP World Tour partnership
The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...
Socios.com forms 26 MLS deals as official league partner
Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...
Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian...
Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C...
Celtic latest to launch digital cards via Sorare
Sorare has gained another major football club, as current Scottish Premier League leaders Celtic FC become the latest team to release digital player cards...
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...
The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...
Dillian Whyte partners with Lucky Block ahead of title clash
Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...
Rockies’ Blackmon joins Maximbet in first for sports betting industry
Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player.
The partnership states that...
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...
Australian cricket enters NFT era with Rario
Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...