David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Brazil sports betting set for 2024 after President Lula signs off
The launch of what could be one of the world’s biggest national betting markets took its last leap this week as President of Brazil,...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Sports betting can be crucial to the UFC’s LatAm growth
In this editorial for the SBC Leaders magazine, Insider Sport explains how the UFC hopes to become the premier combat sports attraction in Latin...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
Insider Insights 2023: Sports’ striving to engage the masses
Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...
Alex Frost: Finding racing’s North Star as UK Tote Group CEO
As a sport and industry that are inextricably linked, horseracing and betting both have a huge range of interest groups and stakeholders. And few...
Insider Insights 2023: Tech and CSR defining trends in sports business
The curtain is beginning to close on what has been not just another active year of sports on the field but also behind the...
Brazil sports stakeholders await executive signature of Betting Bill
A nationwide Brazilian sports betting market is closer than ever before, with the final legislation approved by the Chamber of Deputies yesterday and now...
UEFA confident in Super League case despite ECJ ruling
The ill-fated European Super League (ESL) is back in the headlines following a ruling against UEFA and FIFA by the European Court of Justice...