Premier Sports secures multi-territory Lions tour rights in Asia
Premier Sports has netted the exclusive rights to the 2021 British and Irish Lions’ rugby union tour across multiple Asian territories.
In total, the Dublin-based...
Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.
Under the terms of the...
Tokyo 2020 caps spectator limit at 10,000 with sponsors exempt
Crowds at the upcoming Tokyo 2020 Olympic Games have been capped at 50%, up to a maximum of 10,000 people at all venues, it...
DAZN bolsters rights portfolio with AFC Champions League
Digital sports streaming service DAZN has struck a new media rights agreement with the Asian Football Confederation (AFC) in Japan, covering the next eight...
Tokyo 2020 Olympics could accommodate 10,000 spectators
The Japanese government will allow up to 10,000 spectators at the rescheduled Tokyo 2020 Olympic Games as it prepares to lift the COVID-19 state...
Tokyo 2020 playbook threatens disqualification for offending athletes
Athletes competing at the 2020 Tokyo Olympic Games could face expulsion from the rescheduled event if found to be violating COVID-19 regulations across the...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.
The deal, which was confirmed on Monday, was...
Juventus brings ‘more action to fans’ around the globe via Skyworth...
Juventus FC has bolstered its presence in the football space in Asia via an agreement with Chinese television manufacturer Skyworth.
The agreement has seen Skyworth...
NBC unveils plans for 7,000 hours of Tokyo coverage
NBC has announced plans to broadcast over 7,000 hours of coverage of the Tokyo 2020 Olympic Games across its various platforms.
Of the 7,000 total...
PSL deepens fan engagement with TikTok link-up
The Pakistan Super League (PSL) has struck a deal with social media video platform TikTok, creating ‘bespoke content’ to boost fan engagement.
Confirmed by the...