Southampton strikes new shirt sponsorship deal with China facing LD Sports

Southampton Football Club has unveiled its biggest ever sponsorship deal, announcing a new three-year agreement with LD Sports as its new front-of-shirt partner. The...

Regulatory confusion reigns over the IPL’s partnership with Dream11

The recently announced partnership between Dream11 and the VIVO Indian Premier League has drawn criticism over whether the fantasy sports sector is actually a...

Chinese FA and FIFA kick off development partnership

FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...

Spanish FA approves domestic cup changes with possible Saudi Arabia move

The Spanish FA (RFEF) have announced the approval of proposed format changes to the Copa del Rey and Spanish Super Cup for the 2019-20...

La Liga is making ‘significant inroads’ into key Asian markets

La Liga has suggested that it has made “significant inroads” in Asia, having secured footholds in key markets such as China, India and Indonesia,...

Borussia Dortmund to elevate engagement with Tik Tok entry

German Bundesliga side, Borussia Dortmund has been confirmed as the latest club seeking to elevate fan engagement and expand to a new audience through...

UFC unveils dedicated channel in Russia

UFC has deepened its commitment to expansion in Russia and CIS, uniting with Media-Telecom to launch a new dedicated channel which will carry all its content in...

The UFC deepens fan engagement with Toutiao

The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...

The NBA elevates retail presence in China

The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...

FC Bayern Munich deepens Asian footprint with CIB partnership

FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).  As part of...