Sorare adds the J.League to its blockchain fantasy football platform
Blockchain trading card game Sorare has enhanced its portfolio by striking a deal with Japan’s J.League, with the agreement seeing all the league’s players...
Buriram United: The benefits of building a relationship between sports...
Over the past 12 months the growing relationship between traditional sports and esports has blossomed worldwide. Sports-centric sponsors have begun to collaborate with competitive...
IPL moves to UAE as 2020 campaign gets the go-ahead
The Indian Premier League (IPL) has announced that due to the ongoing global health pandemic its 2020 season will be relocated to the United...
ATP and WTA announce 11 Chinese cancellations for 2020 season
The ATP and WTA has announced that an additional 11 tournaments have been cancelled, following on from China’s announcement that the country would no...
Formula E boosts Chinese engagement with Kuaishou ‘strategic alliance’
Formula E has entered into a ‘strategic alliance’ with Chinese short video platform Kuaishou in which the Tencent-backed brand will become the competition's exclusive...
ONE enhances fan engagement with Microsoft deal
ONE Championship has agreed a new partnership with Microsoft which will see the duo ‘transform’ the Singapore-based mixed martial arts promotion's digital fan experiences.
Under...
Women’s World Cup heads down under
FIFA, world football’s governing body, has announced that Australia and New Zealand will host the 2023 Women's World Cup, marking the first time in...
Local sponsors contribute $3.3bn in Tokyo Olympics sponsorships
Supporting the postponed Tokyo Olympics, local sponsors of the event have chipped in a record $3.3bn, which is reportedly twice as much than any...
Sporting events halted in Beijing following new COVID cases
Beijing has suspended all of its planned sporting events with immediate effect following reports of new COVID-19 cases in the Chinese Capital.
According to The...
Japan announces inaugural women’s football pro league for 2021
The Japan Football Association (JFA) has revealed its first-ever professional women’s football league as the country looks to promote ‘female social participation’, enhancing the...