Global Marketing Director Derek Sun on the shared values of OPPO...
Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...
The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.
The exclusive official digital partnership, was...
Tottenham ensures sponsorship success with AIA extension
Tottenham Hotspur has strengthened its existing partnership with AIA Group Limited (AIA) by confirming that the life insurers will remain an Official Partner until...
Tokyo 2020 boosts engagement with AI
Four new robots, that are set to be used to assist athletes and officials as well as boost engagement among spectators, have been unveiled...
The monetisation of pre-season
Some clubs follow a set template - others try to break the mould. There remains a fine balance, however, between getting a team to...
Oppo extends partnership with Spanish champions
FC Barcelona has extended its partnership with Chinese mobile phone brand, Oppo.
The three year renewal builds on the successful relationship between the two, with the...
Shiseido named as title sponsor for WTA finals
Japanese beauty company Shiseido has landed the titular sponsorship role for the 2019 Women's Tennis Association (WTA) final in Shenzhen, China.
The season-ending tournament will...
Konami strengthens portfolio of partners with FC Bayern
FC Bayern Munich has entered into a platinum partnership with global video game developer Konami.
The deal was confirmed earlier this week during a press...
Chelsea raises the bar with Singha sponsorship extension
Chelsea Football Club has named confirmed a multi-year extension to its existing alliance with Thailand’s Singha Beer, which is set to take the partnership...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.
As part of the new...