Chelsea raises the bar with Singha sponsorship extension
Chelsea Football Club has named confirmed a multi-year extension to its existing alliance with Thailand’s Singha Beer, which is set to take the partnership...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.
As part of the new...
Manchester United deepens commitment to Chinese engagement
Seeking to elevate engagement in China, Manchester United has announced the launch of new digital and physical immersive experiences in the region.
Further strengthening its...
ONE Championship reveals 2020 expansion plans
Singapore-based mixed martial arts organisation ONE Championship has unveiled its 2020 plans which will look to more than double its current roster of fighters.
The...
Aston Villa announces BR88 as debut sleeve sponsor
Ahead of the club's return to the Premier League next season, Aston Villa has secured its first ever official sleeve sponsor.
The midlands side has unveiled a...
Parimatch strengthens esports presence with Team Spirit deal
CIS region online bookmaker Parimatch continues to strengthen its brand exposure across the esports industry after signing a new six-month deal with Team Spirit....
UEFA elevates engagement with Alipay partnership
UEFA has announced a new partnership with Alipay, aiming to reinvent fan engagement experiences and bring Chinese fans closer to European national team football.
The...
Rakuten enhances J League coverage with OTT platform
Rakuten, Inc. has confirmed the launch of Rakuten Sports, a new OTT platform that will initially deliver J League matches to a host of...
FIFA deepens engagement in China with new launches
FIFA has extended its digital outreach in China with the unveiling of official accounts on popular digital platforms Douyin and Toutiao.
The new launches build...
Wolves agrees ‘record’ sponsorship deal with ManBetX
As part of a new ‘record partnership’, Wolves is set to be sponsored by ManBetX which will see the gambling operator front all adult...