Juventus calls for earlier kick-off times to boost Asian engagement
Ahead of the start of the Italian football season this weekend, Juventus has called for earlier kick off times as the club seeks to...
beIN Asia Pacific lands Rugby World Cup 2019 rights
beIN Asia Pacific has been named the exclusive Rugby World Cup 2019 rights holder for Cambodia, Indonesia, Hong Kong, Laos, Malaysia, Philippines, Thailand, Timor-Leste...
City to use ‘football for good’ in latest partnership
Manchester City has announced a deal which sees Melco Resorts & Entertainment become the club’s official Japanese partner.
The partnership also includes a deal...
Asian Football Confederation issues four lifetime bans
Four footballers have been sanctioned with life bans by the Asian Football Confederation (AFC), over attempts to fix matches during the AFC Cup in...
European leagues unite with FIFA in Saudi Arabia streaming condemnation
FIFA, the AFC, UEFA, the Bundesliga, LaLiga, the Premier League and Serie A have united to condemn the pirate broadcaster known as “beoutQ”, calling...
Global Marketing Director Derek Sun on the shared values of OPPO...
Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...
The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.
The exclusive official digital partnership, was...
Tottenham ensures sponsorship success with AIA extension
Tottenham Hotspur has strengthened its existing partnership with AIA Group Limited (AIA) by confirming that the life insurers will remain an Official Partner until...
Tokyo 2020 boosts engagement with AI
Four new robots, that are set to be used to assist athletes and officials as well as boost engagement among spectators, have been unveiled...
The monetisation of pre-season
Some clubs follow a set template - others try to break the mould. There remains a fine balance, however, between getting a team to...