Valencia CF signs shirts sponsorship with Herrero Brigantina

Valencia CF has named Herrero Brigantina both a ‘premium plus partner' and a back-of-shirt sponsor of the LaLiga club. The deal will see the insurance...

LaLiga targets enhanced fan engagement via Stats Perform extension

Sportstech and data firm Stats Perform has secured an extension of its partnership with LaLiga, continuing to provide fan and bettor engagement services to...

LaLiga and RushBet enhance ‘high quality’ content partnership

LaLiga has announced the expansion of its wagering partnership with sportsbook RushBet throughout the continent. The Spanish league is linking with the Rush Street Interactive-operated...

LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership

LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...

FC Barcelona builds on Socios.com digital assets partnership

FC Barcelona has revealed Socios.com as a strategic technology partner in a bid to build upon the club’s blockchain, NFT and digital assets, and...

Real Madrid and BMW pursue shared sustainability commitments

Real Madrid has partnered with  automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi. The La Liga club’s...

Degiro boosts Spanish presence as Sevilla FC shirt sponsor

Sevilla FC has announced a partnership with Degiro, which sees the European-based online broker become the club’s new main global partner.  The Degiro brand is...

Optus Sport secures extensive Australian rights to LaLiga

LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight. The multi-year deal gives the...

La Liga extends Premier Sports UK & Ireland broadcast deal until...

La Liga has confirmed it has extended its existing broadcast rights deal with Premier Sports which will see the broadcaster continue to air fixtures...

Sevilla FC to join Castore’s portfolio of sportswear partnerships

Sevilla FC and Castore have announced a multi-season partnership, with the sportswear brand becoming the official kit supplier of the La Liga team. The deal...