LaLiga introduces €298 million investment whilst inviting media rights bids
LaLiga Group International has been launched to coordinate Boost LaLiga - the project that joins LaLiga and investment fund, CVC - which has an...
UFC reaches new audiences in Spain and Netherlands deals
The Ultimate Fighting Championship (UFC) has announced media agreements with discovery+ which will become the home of the sport in the Netherlands, along with...
La Liga introduces Amazon store with 13 of its clubs
La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600...
La Liga joins DAZN’s ‘accessible and affordable’ sports line-up
DAZN has entered into an agreement to acquire the rights to broadcast 175 LaLiga matches from 2022 to 2027 - a total of five...
Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
Real Madrid C.F has announced a new partnership with Adobe in a bid to accelerate the club’s growth in the digital experience economy.
The collaboration...
Celta Vigo grants AIX Investments La Liga brand presence
RC Celta de Vigo has officially announced a partnership with AIX Investment Group - an international investment institution.
The three-year agreement includes the promotion and...
FC Barcelona provides ‘a new interaction’ with Ownix
FC Barcelona has signed a new agreement with Ownix to make Barça Non-Fungible Tokens (NFTs), based on photos and videos featuring ‘iconic moments’ from...
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
Portugal Primera Liga football club Sporting Clube de Portugal (Sporting Lisbon) has announced that Betano will serve as principal partner of its charity arm...
Eleven diversifies Belgium football content with LIVENow deal
LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis.
Hoping...
Betclic promotes equality in Portuguese basketball sponsorship
Betclic has entered an agreement to provide The Portuguese Women's Basketball League the same sponsorship pay as the men's competition.
Over the next three years,...