New Balance strikes partnership with The Hundred
New Balance has been unveiled as the official kit supplier for all eight teams in the ECB's much anticipated The Hundred cricket tournament.
As part of...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Rangers FC deepens Indian presence with Bengaluru collaboration
Rangers Football Club is seeking to expand its fanbase in India, unveiling a new partnership with professional football club Bengaluru FC.
The two year collaboration...
ECB unveils New Era as latest partner of The Hundred
The ECB has penned a new partnership with New Era, as it becomes the latest official sponsor of The Hundred.
The new three-year partnership, sees...
BHA plans to boost engagement through digital technology
British Horseracing Authority (BHA) Chair Annamarie Phelps has called upon the racing industry to utilise opportunities created by digital technology and demographic change to...
William Carson issued with six month cocaine ban
Jockey William Carson has tested positive for cocaine and as a result has been handed a six month riding ban by the British Horseracing...
Liverpool FC fails in controversial trademarking pursuit
Liverpool FC has lost its controversial attempt to trademark the word ‘Liverpool’.
The club always maintained that its pursuit of trademarking the term was solely...
Everton expands sponsorship portfolio with OSONYQ
Everton Football Club has signed a new multi-year partnership agreement with isotonic drinks manufacturer OSONYQ.
The deal sees The Toffees link up with the sports...
Swansea champions tackle gambling risks
Swansea City of the EFL Championship has launched a responsible gambling project which aims to educate both supporters and players on gambling related risks.
The...
Manchester United set for £9m court battle
Manchester United is seeking over £9m in compensation from former betting partner MoPlay, filing a civil complaint with the US Federal Court over an...