FOX Sports strikes multi-tournament TV deal with Concacaf
Fox Sports has agreed an exclusive multi-year U.S. English-language rights deal with Concacaf.
The agreement provides the firm with exclusive U.S. rights for the 2021...
NBC deepens Tokyo 2020 mobile engagement with Snapchat extension
The NBC has affirmed its focus on mobile engagement at the Tokyo 2020 Olympic Games, announcing an extension to its partnership with Snapchat.
The collaboration will...
The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.
The French fashion brand...
Las Vegas officially becomes the new home of the Raiders
The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process.
The NFL side made the...
Miami Marlins strikes ten-year partnership with Fanatics
MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.
The deal extends...
PSG scores extended Unibet sponsorship
Paris Saint-Germain has confirmed an extension of its current sponsorship agreement with Unibet until the 2023 season.
The original partnership, announced in June 2018, was...
Dallas Mavericks banks on multi-year sponsorship deal with Chime
Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.
The deal will include a patch on all...
W Series links with F1 for season finale
The W Series, motorsport’s female-only competition, is set to race alongside Formula One (F1) for the first time ever in 2020 following the announcement...
Major League Rugby set to implement Catapult technology
Sports technology organisation Catapult has announced a deal with Major League Rugby (MLR), North America’s premier rugby union competition, which will see all 12...
ESPN+ acquires US Copa del Rey rights following RFEF agreement
ESPN has announced a new multi-year agreement with the Royal Spanish Football Federation (RFEF) which has seen it acquire the exclusive US media rights to...