PGA Tour elevates fan engagement with Action Images
The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters.
The PGA...
Luna Bar backs USWNT with significant pay gap contribution
Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...
Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
DAZN edges closer to sale of Perform Content
As first reported by Bloomberg, DAZN is reportedly close to selling its Perform Content business as it seeks to focus on the expansion of...
NBA heads to Paris as London game axed next season
The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...
Parimatch partnership with McGregor as strong as ever after retirement
Following Conor McGregor’s unexpected retirement from Mixed Martial Arts, many were left questioning what it meant for the Irish megastar’s various sponsorship deals, one...
William Hill named as the “Official Sports Betting Partner of the...
William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".
Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).
The deal will seek to enhance fan engagement of...