NWSL makes three senior hirings at ‘pivotal’ time for the league
The NWSL has hired Julie Haddon as the league’s Chief Marketing Officer, Tatjana Haenni as Chief Sporting Director and Bill Ordower as Chief Operating...
Nielsen marks streaming debut with Amazon NFL telecasts
Nielsen and Amazon have signed an agreement to measure Prime Video's exclusive NFL Thursday Night Football (TNF) telecasts.
Starting from the 2022 season, including pregame,...
Angel City FC filters social media abuse with GoBubble
Angel City Football Club (ACFC) has agreed to work closely with safety tech company GoBubble to protect the NWSL team's social feeds from online...
Worldwide Express extends its presence in NASCAR
Worldwide Express has been named as the official logistics partner of NASCAR since becoming a primary team sponsor earlier this year.
The news comes on...
Detroit Lions expand Fanatics deal with new retail experience
The Detroit Lions and Fanatics has formed an expansion of its existing e-commerce partnership as the company becomes the team's end-to-end omnichannel retail partner.
The...
ESPN+ ‘keeps up with EFL demand’ in US media rights deal
ESPN+ has extended its partnership in the US for exclusive media rights to the English Football League (EFL), as well as the Carabao Cup,...
Raiders confirm first Mexico-based partner with Viva Aerobus
Las Vegas Raiders and Viva Aerobus have formed a collaboration making the airline the NFL team's first Mexico-based partner.
The deal, announced at Allegiant Stadium,...
Bengals home renamed Paycor Stadium but ‘Paul Brown legacy lives on’
The home of the Cincinnati Bengals has been renamed to Paycor Stadium as part of an extended partnership with the human capital management management...
EngageRM: Learning from new markets to break down US sports barriers
Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks.
To...
NFL gives BetMGM rights in Canada as sportsbook partner
The NFL has formed an extension of its partnership with sports betting and iGaming operator, BetMGM, which becomes the league’s official sportsbook partner in...