Rival enters combat sports space with PFL gaming partnership
The Professional Fighters League (PFL) has formed a partnership with gaming platform, Rival, which will launch the sports league’s dedicated gaming community.
The collaboration enables...
Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
The National Football League’s (NFL) Buffalo Bills have announced a partnership with data-intelligence-fueled experiences company, Legends, to lead planning, project management, sales and partnerships...
NASCAR strengthens Sportradar’s presence in expanding US betting space
The National Association for Stock Car Auto Racing (NASCAR) has formed a deal with Sportradar which further strengthens the Swiss sports data and technology...
Nic Barlage replaces Komoroski to lead Cleveland Cavaliers
The Cleveland Cavaliers have appointed Nic Barlage as its new Chief Executive Officer, replacing Len Komoroski who is stepping away from the role at...
LA Rams introduce industry-first virtual venue with 6Connex
The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry.
The...
Sky Sports maintains exclusive rights to The Masters
Augusta National has agreed an extension of its broadcast agreement with Sky Sports which is to remain the exclusive home of The Masters.
The multi-year...
DAZN appoints Sandeep Tiku as new tech master
DAZN has announced the appointment of Sandeep Tiku as Chief Technology Officer (CTO) who will spearhead the global OTT sports media provider’s development of...
Wasabi Technologies links with Boston Red Sox via FSG deal
Cloud storage company Wasabi Technologies has signed a partnership deal with Fenway Sports Group, the holding company of Premier League club Liverpool FC and...
Caesars Sportsbook adds New York Mets to sponsorship portfolio
Caesars Sportsbook has continued its flurry of sponsorships after becoming the official sports betting partner of the New York Mets.
Through the multi-year agreement, Caesars...
Clutch gains ‘camera visible’ branding spots throughout the NHL
The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...