NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Brendan Tinnelly joins Sportradar in newly created Head of Paid Social...
Brendan Tinnelly, a ‘highly experienced digital marketer’, has joined Sportradar as Head of Paid Social Advertising for its ad:s marketing performance platform.
The position will...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.
In particular,...
NHL introduces Interwetten as official partner in Austria and Germany
The National Hockey League (NHL) has formed a partnership which sees Interwetten become one of its official partners in Austria and Germany.
The collaboration sees...
Houston Dynamo finds first sports betting partnership in Fubo Gaming
Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club.
The collaboration sees Fubo...
UFC Taps into NFTs for deeper engagement with Dapper Labs
The Ultimate Fighting Championship (UFC) has teamed up with Dapper Labs to launch its Non-Fungible Token (NFT) collectible product, UFC Strike.
Debuting initially as an...
Bimson joins Sportradar as COO to partake in ‘revolutionising’ industry
Sportradar has appointed Andrew Bimson to the role of Chief Operating Officer in North America in a bid for future growth.
The sports technology company...
Francis Ngannou paid half of his UFC purse in crypto
Ultimate Fighting Championship’s (UFC) Francis Ngannou has made the decision to receive half of his salary from UFC 270 in bitcoin, as ties between...
Klarna unites with Chicago Bulls in fashion collaboration
The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna.
The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...
NFL expands exposure via Genius Sports and bet365 partnership extension
The National Football League (NFL) has confirmed a collaboration with Genius Sports, which will see bet365 gain access to American Football broadcasting rights.
As part...