NFL locks down $110bn worth of new media rights agreements
The National Football League (NFL) has tied down long-running broadcast deals with its media partners, including CBS, ESPN, Fox and NBC, worth around $110...
Montreal Canadiens add Crypto.com to sponsorship portfolio
The Montreal Canadiens of the National Hockey League (NHL) has added cryptocurrency exchange Crypto.com to its sponsorship portfolio.
Under the terms of the one-year agreement,...
LeBron James makes PepsiCo endorsement switch
National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...
Major League Rugby develops RugbyPass OTT platform
Major League Rugby (MLR) has collaborated with RugbyPass on the launch of its new over-the-top (OTT) platform, The Rugby Network.
North American rugby union championship,...
MLB forges multi-year agreement with Citrix Systems
Major League Baseball (MLB) has expanded its sponsorship portfolio via an agreement with Citrix Systems, naming the firm as its official workspace and app...
Stats Perform enhances WTA coverage with Sportradar
Stats Perform has announced a collaboration with Sportradar with a view to broadening the coverage of official match data provided by the WTA –...
ESPN secure seven-year NHL broadcasting agreement
Disney-owned sports media network ESPN has secured a seven-year contract with the National Hockey League, confirming reports which surfaced on 9 March.
The agreement will...
Miami Heat’s NBA home in talks over FTX naming rights
Miami-Dade County is in discussions with cryptocurrency trading exchange FTX for the naming rights to Miami Heat’s AmericanAirlines Arena, according to the Miami Herald.
The...
Nitro Rallycross unveils ‘global strategy’ as sponsors sign on
Nitro Rallycross has announced its new ‘global strategy’ which will see the motorsport property, established by Travis Pastrana and Nitro Circus, stage five events...
Red Bull Racing drives performance enhancement with Therabody link-up
Formula One team Red Bull Racing has designated tech wellness company Therabody as its official recovery partner to ‘power the world’s fastest sport’.
At each...