PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...
NFL gives 17-game regular season revamp the green light
The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.
The Space Between Co-Founder Adam...
WWE inks ‘historic’ DraftKings gaming collaboration
WWE has designated daily fantasy sports operator DraftKings as the integrated media and entertainment firm’s new official gaming partner.
The agreement, which is subject to...
Eleven targets North American expansion with Team Whistle acquisition
Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region.
The agreement, which is expected...
Endeavor reportedly looking to clinch full UFC ownership
Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...
SBC Leaders: Lessons to be learned from sports rights-holders for gambling...
Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller.
In the second edition of SBC Leaders...
Betway moves into US sports with multi-league NBA and NHL deals
Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL).
The online betting and gaming...
1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk
Sports broadcaster and iconic former National Hockey League (NHL) player Eddie Olczyk has signed a three-year renewal with 1/ST Bet, having first formed a...
CBS secures US Serie A broadcast rights despite predicted dip in...
CBS Sports has fought off competition from incumbent bidder ESPN for the US rights to the Serie A for the 2021 to 2024 cycle.
ESPN...