ESPN+ inks ‘largest ever’ media rights deal with CWI

ESPN+ has signed a five-year deal with Cricket West Indies (CWI) for the exclusive US media and digital rights to all West Indies international...

Naomi Osaka invests in NWSL club North Carolina Courage

Three-time Grand Slam champion Naomi Osaka has acquired a stake in National Women’s Soccer League (NWSL) team North Carolina Courage. Through the investment, the 23-year-old...

FloSports agrees USA Gymnastics broadcasting partnership

USA Gymnastics is set to expand its range of broadcast content in a five-year deal with over-the-top (OTT) streaming platform FloSports. FloSports will broadcast 35...

Midea expands Manchester City sponsorship with new international partner

Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...

The Athletic and BetMGM launch ‘immersive’ sports betting hub

Digital sports media company The Athletic has selected BetMGM as its exclusive sports betting partner in the US market. The operator will launch a new content...

DraftKings teams up with Charlotte Hornets for fantasy sports collaboration

The Charlotte Hornets has chosen DraftKings as its official daily fantasy sports partner under the terms of a new multi-year collaboration. The fantasy sports and...

McGregor vs Poirier a ratings knockout on ESPN+

Last Saturday’s UFC lightweight bout between Conor McGregor and Dustin Poirier generated 1.2 million pay-per-view (PPV) buys on ESPN+. This makes the event the most...

MLB expands sponsorship portfolio with LoanDepot partnership

Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm. Under the terms of the...

Bally’s set to acquire fantasy sports company Monkey Knife Fight

Land-based gaming and casino operator Bally’s Corporation has entered into an agreement to buy North American fantasy sports company Monkey Knife Fight (MKF). The deal...

PGA of America selects Southern Hills as Bedminster replacement

The PGA of America has chosen the Southern Hills Country Club as the replacement course for the 2022 US PGA Championship. The venue in Tulsa,...