COPA90 appoints Petrit Berisha to oversee crypto engagement
Football media company COPA90 has appointed Petrit Berisha as its Head of Cryptomedia, a new role centred around guiding the firm’s use of blockchain...
DAZN expands football content with Japanese AFC media rights deal
DAZN has bolstered its suite of football content, acquiring the rights to broadcast all Asian Football Confederation (AFC) competitions in Japan until 2028.
As a...
BioSteel replaces Gatorade official sports drink of LA Lakers
The LA Lakers has named BioSteel as its official sports drink, replacing 25-year partner Gatorade and marking the firm’s ninth sports collaboration.
BioSteel branding will...
Chicago Bulls latest sports team to partner with Socios
National Basketball Association (NBA) franchise the Chicago Bulls has become the latest sports team to leverage Socios.com to enhance its fan engagement activities.
Part of...
DAZN scores multi-territory Joshua vs Usyk media rights
DAZN has acquired the exclusive broadcast rights to the world heavyweight title clash between Anthony Joshua and Oleksandr Usyk across 170 countries and territories.
The...
Liverpool to ‘generate global exposure’ for ThinkMarkets via new partnership
Online trading broker ThinkMarkets has become the latest addition to Liverpool FC’s sponsorship portfolio, becoming the Reds’ global trading partner.
The duo will collaborate on...
Jordan Spieth becomes first golfer to partner with FanDuel
FanDuel has bolstered its marketing in the sport of golf, signing its debut partnership with an individual golfer, three-time major winner Jordan Spieth.
Under the...
Baltimore Ravens forges betting partnership with DraftKings
The Baltimore Ravens has entered into an agreement with US betting and gaming company DraftKings, naming the operator its official daily fantasy sports partner...
West Ham expands Trustly partnership to include sleeve sponsorship
West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner.
As a result of the contract expansion,...
Eredivisie extends data partnership with Stats Perform
The Dutch football top-flight Eredivisie has renewed its partnership with Stats Perform, with the latter retaining its position as the league’s official data partner...