FGR: Betting sponsorships are ‘abuse’ of football
Forest Green Rovers FC has become the debut English professional football club to join calls for a ban on gambling sponsorships.
Partnering with the Gambling...
World Skate pens Mediapro commercial contract ahead of Tokyo 2020 debut
The organisational body for roller sports, World Skate, has entrusted the Mediapro agency and production group to market its events.
With skateboarding set to make...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
New York Giants inks first crypto-focused NFL partnership
The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...
Borussia Dortmund’s Erling Haaland makes Hyperice investment
Borussia Dortmund striker Erling Haaland has joined recovery technology company Hyperice as an athlete ambassador and investor, marking the Bundesliga star’s first equity stake...
Serie A postpones vote on second rights package amid Sky appeal
Lega Serie A has postponed the vote to assign a second package of domestic rights to the Italian top-flight amid Sky Italia’s legal dispute.
The...
Premier League exploring NFTs as potential revenue source
The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to...
Real Madrid recognises Kin Partners’ ‘top potential’ in sponsorship move
Real Madrid has chosen the London-based Kin Partners to serve as the LaLiga club’s commercial sales partner, beating a number of major US agencies...
PGA Tour threatens bans for players amid breakaway league talks
The PGA Tour has threatened immediate suspensions and career bans for professional golfers who opt to join a new Saudi Arabian-backed breakaway league.
After calling...
FedEx steps up UEFA Champions League sponsorship
FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.
The delivery services specialist...