Peacock slams WWE broadcasting rights deal
NBC Sports’ new streaming network Peacock has secured the exclusive broadcasting rights to all World Wrestling Entertainment (WWE) events.
In a major milestone for US...
Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...
Washington Capitals enhances fan experience with virtual gameday offering
The Washington Capitals has unveiled a ‘virtual gameday’ experience for supporters in collaboration with video technology specialist Kiswe whilst being forced to play fixtures...
Betway and MIBR extend sponsorship arrangement
Online sportsbook and casino Betway has renewed its sponsorship agreement with Brazilian esports organisation MIBR.
This is the fourth year in a row in which...
Sky NZ pens ARG and SMAC broadcasting rights deals
Sky NZ will bring Australian motorsports to the television screens of New Zealand motor racing fans as part of a new agreement.
The deal with...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...
Belarus capital loses 2021 UIPM World Championships
Belarus has lost the International Modern Pentathlon Union's (UIPM) 2021 Pentathlon and Laser Run World Championships, after the governing body’s executive board removed the hosting rights...
Jenson Button launches Extreme E team ahead of inaugural season
Former Formula One champion, Jenson Button, will compete in the upcoming Extreme E racing series for his newly launched team.
The 41-year-old’s JBXE becomes the...
AC Milan signs regional sponsorship agreement with Jeeny
Serie A club AC Milan has signed a multi-year regional sponsorship agreement with ride-hailing app Jeeny.
Under the terms of the agreement, Jeeny will become...
Shaquille O’Neal recruited by PointsBet in Brand Ambassador role
American basketball legend Shaquille O’Neal has become the latest sports personality to join Australian operator PointsBet as a Brand Ambassador.
The agreement will see O’Neal,...