Fantastec: bridging the gap between football clubs and blockchain
Having recently signed deals with Real Madrid, Borussia Dortmund and Arsenal, the Fantastec app not only provides clubs with an opportunity to increase fan...
JBD Sports: Celebrities and sponsorship remain key in sports promotion
JBD Sports has been promoting and organising televised sporting events for over 20 years now. The firm has overseen events hosted at such treasured...
Russell Yershon, Connecting Brands: The importance of loyalty
In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...
STS, CEO – Mateusz Juroszek: Expanding sponsorship activities with KSW
Polish sports betting operator STS recently strengthened its partnership with Poland’s leading MMA organisation, KSW.
InsiderSport spoke to the operator’s CEO, Mateusz Juroszek about...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".
Speaking at last...
SkillCorner – Morgan Jacquin – Using AI technology to engage with...
The desires of sports fans are consistently changing, and so it has become more important than ever for technology to evolve in order to...
Sharing synergies and passion: West Ham United Women partners with ZO...
West Ham United Women’s team has agreed a new sponsorship deal with ZO Skin Health, which will see the brand become the team’s first...
IMG ARENA: Accelerating the evolution of golf with enhanced data
Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport.
IMG ARENA's...
Sportego: Utilising data to maximise a football club’s engagement
As clubs seek to elevate engagement and improve the matchday experience for fans, the importance of utilising data becomes increasingly important.
Following a new...
Andrii Suslenko, Parimatch: Why the UFC and McGregor makes for a...
At the end of last year, online betting operator Parimatch landed a key partnership with the Ultimate Fighting Championships (UFC), after becoming the “Official...