Messi expands crypto links with Sorare
Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador.
https://twitter.com/Sorare/status/1590337343902580738
CNBC reported that the Paris Saint-Germain forward...
ARC appoints Brendan Parnell to lead Media & International units
Arena Racing Company (ARC) has named Brendan Parnell as the group’s new Managing Director of its Media and International units.
Parnell, the former Chief Executive...
Argentina’s ‘influential’ Gran Premio Nacional gains SIS sponsorship
Argentina-based derby, the Gran Premio Nacional, has formed a sponsorship deal with short-form betting content supplier, SIS (Sports Information Services).
Regarded as the oldest and...
BBC and ITV complete shared broadcast deal for next two EUROs
The BBC and ITV will be broadcasting the UEFA Euro 2024 and UEFA Euro 2028 under a new media deal with UEFA.
Splitting the rights...
Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
Dutch cycling team Tour de Tietema has secured Unibet as its main sponsor and will therefore rebrand itself as the TDT-Unibet Cycling Team.
From January...
Sportradar streams ABL matches via first-time OTT platform
Baseball Australia has announced a new streaming platform in partnership with Sportradar.
With an aim of growing the Australian Baseball League (ABL) on a global...
Leyton Orient aids East London SMEs in starting ELEVEN partner programme
Leyton Orient has formed a collaboration with Eleven Sports Media to help the growth of local businesses across the East End of London.
The new...
UFC turns to Battle Motors for first-ever official electric commercial truck
The UFC has announced a deal with Battle Motors in which the electric vehicle technology developer will serve as the competition’s first-ever official electric...
Greece’s second football division enhances Betsson title sponsorship
The Super League 2 has continued its partnership with its title sponsor Betsson for the 2022/23 football season.
As the second division of Greek football...
UFC has ‘no reason to believe’ suspicious betting on Minner vs...
The UFC has revealed that its betting integrity partner, Don Best Sports, is looking into the circumstances surrounding a flagged fight from last weekend.
An...