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Latest News
Time to read: 2 min
Entain Australia begins its reduction of sports sponsorships
November 4, 2022
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Europe
Time to read: 2 min
EcoWatt worn by Southampton FC in sustainability sponsorship
November 4, 2022
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Europe
Time to read: 2 min
KYMIRA Sport elevates Swansea City players recovery amid promotion push
November 3, 2022
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Europe
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ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
November 3, 2022
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Europe
Time to read: 2 min
Irish Rugby streamlines player performance with Ballygowan
November 3, 2022
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Asia
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FC Goa enters third season of Adda52 partnership
November 3, 2022
BREAKING
Europe
Time to read: 2 min
SPFL rebrands Scottish League Cup in Viaplay media rights deal
November 2, 2022
Celtic FC, Celtic Park
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Europe
Time to read: 2 min
Celtic FC enlists William Hill to operate in-stadia betting offering
November 2, 2022
Breeders Cup HBA Media
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Fan Engagement
Time to read: 3 min
HBA further bolsters reach of Australian and American racing
November 2, 2022
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Asia
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UIBL rebrands as Baseball United following ‘incremental’ funding and takeover
November 2, 2022
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Latest News
Time to read: 3 min
NCAA and EPIC minimise potential gambling harms across students
November 2, 2022
BREAKING
Europe
Time to read: 2 min
Billie Jean King Cup 2022 on the screens of BBC Sport and BT Sport
November 2, 2022
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Fan Engagement
Time to read: 2 min
Buzzer and ATP Media serve ‘varying fan interests’ via short form tennis content
November 1, 2022
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Europe
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Independent regulator urged by 29 English clubs to ‘save football’
November 1, 2022
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Horse Racing
Time to read: 2 min
UK greyhound racing a ‘consistent sports performer’ following bet365 support
November 1, 2022
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Europe
Time to read: 2 min
Batiste links with Women’s EHF EURO 2022 to reach new audiences
November 1, 2022
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Cricket
Time to read: 2 min
Virat Kohli 'very paranoid' after Crown Resorts staff member breaches privacy
November 1, 2022
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Latest News
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British Cycling CEO exits role following ‘disastrous’ Shell sponsorship
November 1, 2022
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Europe
Time to read: 2 min
Scottish FA extends Adidas deal following UEFA Nations League success
October 31, 2022
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Basketball
Time to read: 1 min
NBA 2K League disqualifies players and coach who violated betting rules
October 31, 2022
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Data
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Sportradar’s Carsten Koerl picks up Entrepreneur of the Year Award
October 31, 2022
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Europe
Time to read: 3 min
Women’s football sponsorship heightens as FIFA publishes benchmarking report
October 31, 2022
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Europe
Time to read: 2 min
Red Bull F1 team’s ‘enormous’ penalty could cost them ‘0.25-0.5s’ of lap time
October 31, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026