Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023.
The online gambling company’s branding will...
Dinamo Bucharest develops content strategy in 888 partnership
Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor.
888 branding is set...
Memphis Grizzlies to leverage digital footprint with Caesars Sportsbook
The Memphis Grizzlies and Caesars Sportsbook have announced a multi-year marketing partnership that names the casino company an official sports betting partner of the...
Southampton FC welcomes JD as 2022/23 sleeve sponsor
Southampton FC has revealed JD as the club’s new official sleeve partner in a one-year agreement.
For the 2022/23 season, the deal will cover the...
Trident Leagues receive another ‘vital financial injection’ from Entain
Trident Leagues has extended its community sports investment-based partnership with Entain, as the latter provides ‘critical funding’ to the sport.
Backed by the Entain Foundation...
PSG reaches multiple regions in 1xBet partnership
Paris Saint-Germain (PSG) has formed a partnership with online betting platform, 1xBet, which extends the next three seasons.
Last month, the firm became an official...
LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...
Rugby World Cup links Chemist Warehouse ahead of ‘biggest women’s 15s’...
The Rugby World Cup 2021 has named Chemist Warehouse as an official sponsor of the tournament, now played in 2022.
New Zealand Black Ferns’ Ruahei...
RB Leipzig builds relationship with AOC ahead of 2022/23 season
RB Leipzig has formed a partnership with German-based property developer, AOC, as the latter becomes exclusive partner of the Bundesliga club.
The firm has also...
ESPN ‘thrilled’ to show FISU World University Games for the first...
The Adirondack Sports Council (ADKSC) has named ESPN the official television and digital distributor of the Lake Placid 2023 FISU World University Games.
From 12-22...