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Europe
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Marseille continues ‘awareness and prevention’ venture with FDJ group
July 13, 2022
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Europe
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Golf governing bodies pursue wider audience in TikTok partnership
July 13, 2022
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Asia
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Fake IPL tournament used ‘crowd sound effects’ to scam Russian bettors
July 12, 2022
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Fan Engagement
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IMG enhances sports betting experience with PointsBet partnership
July 12, 2022
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Hospitality
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Steelers’ home renamed after 21 years to Acrisure Stadium
July 12, 2022
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Asia
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Turkish basketball video content distributed with Sportradar
July 12, 2022
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Latest News
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Condoleezza Rice brings ‘extraordinary judgement’ to Broncos ownership group
July 12, 2022
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Boxing
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DAZN offers ‘richer’ content with launch of boxing NFTs
July 12, 2022
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Latest News
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Jim Pfeifer returns to hockey as PFH Chief Marketing Officer
July 11, 2022
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Fan Engagement
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UK racing promotes ‘many different voices’ in diversity campaign
July 11, 2022
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Europe
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Mastercard pauses Poulter and McDowell deals following LIV involvement
July 11, 2022
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Europe
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Man City and OKX launch player street art in enhanced kit deal
July 11, 2022
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Latest News
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MLB supports Distill Brands promotion in ‘creative’ partnership
July 11, 2022
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Football
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Sky Sports News partners William Hill to boost sport-focused strategies
July 11, 2022
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Hospitality
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Douglass Morgan becomes first black female President of an NFL team
July 8, 2022
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Europe
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PSG shares social responsibility commitment in FDJ partnership
July 8, 2022
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Europe
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From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance
July 8, 2022
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Europe
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Leeds expands ‘long-standing’ Astonish partnership to training wear
July 7, 2022
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BREAKING
Europe
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Coca-Cola ‘feels at home’ in SSC Napoli partnership
July 7, 2022
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Football
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MLS and IMG Arena ‘create a new standard’ in football data partnership
July 7, 2022
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Europe
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Luís Figo becomes brand ambassador for Digitain
July 7, 2022
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Latest News
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MLBPA ‘advances and protects’ players’ rights via multiple promotions
July 7, 2022
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Football
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Man United ‘digitally transforms’ fan engagement with DXC Technology
July 6, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026