DAZN broadens scope with Esports World Cup addition
DAZN has added the Esports World Cup (EWC) to its media portfolio in a further widening of its multi-sport content, building on an extensive...
Betfred becomes first to sponsor all five classic races
Betfred has announced it will be a sponsor of Newmarket’s 2000 Guineas and 1000 Guineas from 2025 in a multi-year deal.To celebrate the operator’s...
Manchester City maximises US reach with WWE collaboration
Manchester City and WWE have revealed an exclusive collaboration to release a collection of merchandise ahead of the Premier League club’s US pre-season tour.In...
Public concerns mean betting sponsor debate will not die out anytime...
The Premier League’s self-imposed ban on betting sponsorships is two years away, and both bookmakers and clubs are looking to make the most of...
Newcastle builds on fruitful first year with BetMGM renewal
Newcastle United FC has enhanced a deal with LeoVegas Group to make BetMGM UK the club’s official betting partner.The agreement ensures BetMGM's brand will...
IBM: AI can satisfy fans’ craving for sports connection
IBM has published a report revealing a growing generational shift towards technology-driven experiences, which will impact the future of sports consumption.The international study confirms...
DAZN ups its tennis game with ATP Tour LatAm partnership
DAZN Group and the ATP Tour have signed a multi-year, multi-country agreement to distribute Tennis TV, the latter’s direct-to-consumer video service.The duo will distribute...
Spreadex offers Sunderland kits without gambling branding
Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
The esports report – FIFAe World Cup shifts to Rocket League
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...