Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...
Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...
The esports report – ALDI France grows esports presence with Shikenso...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
2024 NBA Finals TV viewership remains stable as streaming future looms
The recent NBA Finals contested between the Boston Celtics and Dallas Mavericks averaged a viewership of 12.2 million in its final game five last...
TNS secures John Lennon Airport renewal gaining further visibility
The New Saints (TNS) Football Club has renewed its partnership with Liverpool’s John Lennon Airport ahead of the club’s upcoming UEFA Champions League qualifying...
Uncertainty looms following CSB and Mediapro settlement
Canadian Soccer Business (CSB) and Mediapro have resolved legal disputes with an agreement to part ways by the end of the year.Although no details...
Dallas Cowboys launches NFL-inspired themes in partnership with Aristocrat Gaming
The Dallas Cowboys have agreed a new multi-year partnership with global gaming firm Aristocrat Gaming that enables fans to bet on slots inspired by...
Qatar Airways renews deal to take UEFA to new heights
UEFA has announced that Qatar Airways is now the official airline partner of all UEFA men’s national team competitions.The sponsorship, extending the previous partnership...
Vinicius Jr becomes latest brand ambassador for Unilever
Real Madrid’s Vinicius Jr has become the brand ambassador for laundry company Unilever and is set to appear in a range of campaigns over...
Premier League clubs to gain hundreds of millions in revenue on...
Direct-to-Consumer fan specialists CLV Group has unearthed data that shows Premier League clubs are missing out on ‘hundreds of millions’ of pounds in annual...
Matchday Programme: Jai Maw – ‘Sir Alex stopped at nothing’
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...