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Europe
Time to read: 3 min
Harry Kane extends Leyton Orient deal to promote mental health charity
June 23, 2022
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Latest News
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Boston Marathon returns to ESPN and WCVB
June 23, 2022
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Latest News
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FINA creates ‘valuable experiences for the aquatic community’ with Corpay
June 23, 2022
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Football
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Crystal Palace signs technical kit partner Macron as Puma departs
June 22, 2022
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Horse Racing
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Jermaine Jenas becomes face of GBR’s Everyone’s Turf campaign
June 22, 2022
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Horse Racing
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Goldman Sachs provides ‘invaluable boost’ to McLaren sustainability plans
June 22, 2022
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Golf
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PGA Tour gains first betting partner outside of the US with bet365
June 22, 2022
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Sponsorship
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FC Schalke 04 varies shirt sponsorships with HRS
June 21, 2022
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Football
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AFC Ajax and Unibet ‘give back to sports and society’
June 21, 2022
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Features & Analysis
Time to read: 7 min
Jens Melvang, Stats Perform: The future of data insights for coaches, bookies and broadcasters
June 21, 2022
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Sponsorship
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FC Juárez and Betcris ‘grow together’ in the region
June 21, 2022
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Latest News
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Nwankwo Kanu joins ‘crypto revolution’ as Sportsbet.io ambassador
June 20, 2022
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North America
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FIFA World Cup gains support from Frito-Lay in North America
June 20, 2022
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Horse Racing
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UK charities receive £1.2 million in Royal Ascot bookmaker profits
June 20, 2022
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Legal
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British Gymnastics respond to ‘abusive behaviour’ found in Whyte review
June 20, 2022
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Media Rights
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Men’s and women’s rights sold separately in ICC media tender
June 20, 2022
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Media Rights
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NWSL prioritises growth of the game in Just Women’s Sports media deal
June 17, 2022
BREAKING
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Phoenix Malta superbowl renamed under Enteractive partnership
June 17, 2022
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Fan Engagement
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PSG delivers original content to OneFootball audiences
June 17, 2022
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Fan Engagement
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NHL incorporates Caterpillar to create ‘compelling initiatives’
June 16, 2022
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Sponsorship
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Betano expands Portuguese presence with FC Porto
June 16, 2022
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Sponsorship
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‘Great outcome’ for Scottish football following revised cinch deal
June 16, 2022
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Partners
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Betfred signs triple partnership with England rugby league squads
June 16, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026