Amazon’s Thursday Night Football NFL coverage up 24%
Amazon’s Thursday Night Football (TNF) NFL coverage has seen a 24% surge in viewership from the previous year. Currently in the second year of its...
Brazil sports betting set for 2024 after President Lula signs off
The launch of what could be one of the world’s biggest national betting markets took its last leap this week as President of Brazil,...
CAF & Orange extend commitment to enhancing equality in African football
Mobile phone network Orange has renewed its long-standing partnership as the Confédération Africaine de Football’s (CAF) exclusive telecommunications partner. A partner of CAF since 2008,...
Rogers commits to ‘growing the game’ via PWHL partnership
The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada. A multi-year agreement was signed ahead of...
International Cricket Council extends sponsorship with Coca-Cola
The International Cricket Council (ICC) has announced Coca-Cola as the exclusive non-alcohol drink beverage across all three of its tournament formats.Commencing an eight-year arrangement,...
FIFA prepare for impending lawsuit from agents over new regulations
Football agents are reportedly preparing a lawsuit against FIFA over the new 3% cap on commission fees introduced last October. The multi-million pound lawsuit claims...
British Basketball League expands US presence with Fubo Sports
The British Basketball League (BBL) is extending its visibility across the US further through the announcement of a new streaming partnership with Fubo Sports. The...
Stake launches ‘Stake F1 Team’ in Sauber rebrand
Formula One is heading into the new year with a partner, as betting and online casino brand Stake will become the Sauber Motorsport team’s...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Sports betting can be crucial to the UFC’s LatAm growth
In this editorial for the SBC Leaders magazine, Insider Sport explains how the UFC hopes to become the premier combat sports attraction in Latin...