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Fan Engagement
Time to read: 3 min
Premier League CEO ‘confident’ fans will return by next season
February 18, 2021
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Sponsorship
Time to read: 2 min
Bally’s set to become NHL sponsor in landmark agreement
February 18, 2021
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Fan Engagement
Time to read: 2 min
TikTok builds on recent sports partnerships with UFC deal
February 18, 2021
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Partners
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Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
February 18, 2021
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Media Rights
Time to read: 2 min
Premier League extends live programming until fans can return
February 18, 2021
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Sponsorship
Time to read: 2 min
Super Bowl generates $95.8 million media value for five biggest NFL sponsors
February 18, 2021
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Latest News
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Serie A clubs attempt to block CVC-led private investment bid
February 18, 2021
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Europe
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Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
February 18, 2021
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Partners
Time to read: 3 min
Forest Green Rovers partners with SKOOT for carbon neutral future
February 17, 2021
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Fan Engagement
Time to read: 6 min
‘More than a betting brand’: How Italian operators are evolving sports media
February 17, 2021
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Partners
Time to read: 2 min
Beko negotiates cut-price Barcelona sponsorship extension
February 17, 2021
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Media Rights
Time to read: 3 min
Serie A extends Mena rights deadline whilst clubs press for domestic vote
February 17, 2021
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Fan Engagement
Time to read: 2 min
Amazon expands sporting presence with FPF agreement
February 17, 2021
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Sponsorship
Time to read: 2 min
Workday adds World Golf Championship to sponsorship portfolio
February 17, 2021
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Sponsorship
Time to read: 3 min
NBL and ABPA clash over on-court sponsor decals
February 17, 2021
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Sponsorship
Time to read: 3 min
Red Bull secures Australian GP title sponsorship
February 17, 2021
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Partners
Time to read: 3 min
National Lottery backs GB women’s football ahead of Tokyo 2020
February 17, 2021
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Latest News
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Leading Irish sports bodies call for gambling advertising overhaul
February 16, 2021
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Sponsorship
Time to read: 2 min
EISS Super secures NRL sponsorship agreements
February 16, 2021
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Sponsorship
Time to read: 2 min
Werder Bremen raises Asian market status with 188Bet deal
February 16, 2021
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Partners
Time to read: 2 min
AS Roma selects New Balance as Nike kit supplier replacement
February 16, 2021
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Media Rights
Time to read: 2 min
DAZN eyes up bid for UK Premier League broadcasting rights
February 16, 2021
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Latest News
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IOC Executive Board puts forward new five-year strategic roadmap
February 16, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026