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BREAKING
Integrity
Time to read: 3 min
DFL outlines plans to bring fans back to Bundesliga matches
August 5, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Mercedes enhances F1 content with dedicated Motorsport.tv channel
August 5, 2020
BREAKING
Sponsorship
Time to read: 2 min
Chelsea and Cadbury look to boost small businesses with new partnership 
August 5, 2020
BREAKING
Esports
Time to read: 5 min
The esports report: Bilibili scores Riot Games deal as DouYu acquires ESL rights 
August 5, 2020
BREAKING
Sponsorship
Time to read: 3 min
Bwin strikes Belgium Pro League and Eleven partnership
August 5, 2020
BREAKING
Data
Time to read: 2 min
Report: Fulham to receive upwards of £135m for play-off victory
August 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
PGA Tour announces BetMGM content and marketing deal
August 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
Greek Super League rebrands following Interwetten partnership
August 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
Nottingham Forest seals
UK Meds extension
August 4, 2020
BREAKING
Media Rights
Time to read: 2 min
Report: British racing agrees new ITV deal
August 4, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Eleven Sports rebrands to enhance women’s and esports content
August 4, 2020
BREAKING
Legal
Time to read: 3 min
Dwayne Johnson teams up with Garcia and RedBird to purchase the XFL
August 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
NFL continues to boost sponsorship portfolio with Invisalign partnership
August 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
Heineken 0.0% replaces Amstel as Europa League partner
August 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
AC Milan announces ‘symbolic’ EA partnership
August 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace strikes W88
front-of-shirt partnership
August 3, 2020
FA Cup
BREAKING
Fan Engagement
Time to read: 2 min
FA Cup final on BBC garners 8.2m viewers
August 3, 2020
BREAKING
Integrity
Time to read: 6 min
World Academy of Sport: ‘There is absolute value in athletes running sporting organisations’
August 3, 2020
BREAKING
Integrity
Time to read: 2 min
IPL moves to UAE as 2020 campaign gets the go-ahead
August 3, 2020
Subway
BREAKING
Sponsorship
Time to read: 2 min
Subway scores a touchdown
with NFL partnership
July 31, 2020
BREAKING
Europe
Time to read: 2 min
TOTO announces history making Eredivisie sponsorships 
July 31, 2020
YouTube
BREAKING
Fan Engagement
Time to read: 2 min
Formula 1 and YouTube team up to livestream Eifel Grand Prix
July 31, 2020
BREAKING
Sponsorship
Time to read: 2 min
NHL announces KitKat collaboration in Canada
July 31, 2020
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026