Bleacher Report and DraftKings unite for Super Bowl prop bets show
Bleacher Report and DraftKings are teaming up for the sportsbook’s proprietary Super Bowl prop bets in a new reveal show streamed live on the...
ProSieben Maxx drives into racing market with Extreme E deal
Free-to-air broadcaster ProSieben Maxx has signed a deal with all-electric SUV racing series Extreme E to provide coverage of the event in Germany, Australia...
PP Sports and Premier League legal battle rumbles on
PP Sports is preparing to take legal action against the Premier League, the Financial Times has reported.The Chinese streaming service, which is owned by...
Matchroom secures multi-year snooker and darts deal with ITV
Promotion agency Matchroom Sport has signed a multi-year contract with ITV, along with the Professional Darts Corporation (PDC) and World Snooker Tour (WST).The new agreement will...
NBC boosts brand exposure with Olympic advertising platform
US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...
Portuguese government readies legislation to centralise media rights model
The Portuguese government is preparing legislation to centralise media rights for the country’s football leagues, it has been announced.At present, all Primeira Liga clubs distribute their...
French football broadcasting disarray continues as league reissues tender
The Board of Directors of the French Professional Football League (LFP) has made the decision to re-tender the broadcast rights for the 2021-22 season.This...
Amazon expresses interest in Serie A as league opts for private...
Italy’s top flight football league Serie A has made the decision to enter into private negotiations with its broadcasting rights bidders, as American consumer...
Infront secures new cycle for Flanders Classics and Amstel Gold Race
Infront has tied down the international broadcast rights to the Flanders Classics and the Netherlands’ Amstel Gold Race.The Switzerland-based agency’s partnership with Flanders Classics...
FIFA opens men and women’s World Cup rights tender in Italy
FIFA has begun the invitations to tender process for the media rights in Italy to the FIFA World Cup 2022 and the FIFA Women’s...