IMG helps Betfred Super League reach from Leigh to Lagos
Betfred Super League has secured six international broadcast deals through its long-term strategic partnership with IMG.With a set of six new international agreements, the...
England’s Netball Super League lands BBC and Sky coverage
England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...
Amazon to pick up exclusive NFL Playoff Wild Card game next...
Amazon’s Prime Video is expected to bolster its NFL coverage next season as it is reported that the streaming platform will broadcast a Playoff...
DraftKings & BetMGM take advantage of $7m Super Bowl ads
Super Bowl advertisements are a yearly tradition for the NFL’s flagship game and betting operators DraftKings and BetMGM made it their mission to be...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...
Eredivisie goes live in Japan following recent IMG deal
Dutch Eredivisie has announced that Japanese football fans will be able to watch the league live, following a deal between IMG and Fujitv.Fans of...
Sky Deutschland keeps Premier League broadcasting rights
Sky’s standing as the one of the English Premier League’s primary broadcasting partners was further shored up this week via an agreement in Germany.The...
DAZN brings FIBA’s Courtside 1891 to deliver basketball content
FIBA is bringing its live streaming service, Courtside 1891, to DAZN to increase the visibility of FIBA World Cup and Qualifier games. DAZN will partner...
Boxxer brings its events to Sub-Saharan Africa with new deal
Boxxer has announced a new media rights partnership with StarTimes, bringing in Sub-Saharan Africa fans across the region to watch its events.The collaboration will...